SnowSports Industries America (SIA) and the U.S. Ski Team are recognizing leading ski racing suppliers Volkl, Marker and Tecnica for their innovation in featuring U.S. Ski Team athletes in a unique national promotional campaign. The companies were named as recipients of the fifth annual Doc DesRoches Award, recognizing an SIA member and U.S. Ski Team supplier for a marketing campaign featuring the Team's athletes and brand.